유기 및 동물복지형 축산물에 대한 소비자 인식과 가치평가

• 영문명: Measuring the Consumer s Value of Organic Livestock and Farm Animal Welfare Products
• 발행기관: 한국농식품정책학회
• 저자명: 조광호(Kwang Ho Cho) 송금찬(Geum Chan Song)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 34권 2호, 473~500쪽, 전체 28쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

In recent years, consumers have appeared to be more interested in safe foodstuffs. The purposes of this study were to find consumers willingness to pay(WTP) to the organic livestock and farm animal welfare products. The data were collected by 809 consumers living in five large cities from July to August in 2005. The dichotomous-choice contingent valuation method was applied to measure consumers WTP. The consumers WTP was measured from 5 to 86 percent more for organic livestock products and from 3 to 36 percent more for animal welfare products compared to common products respectively. The consumers WTP on organic and animal welfare products was influenced by household income and education level.

목차

Abstract

I. 서론

II. 분석 자료 및 모형 설정

III. 분석결과

IV. 결론

참고문헌

키워드

Organic Livestock Products Farm Animal Welfare Products Willingness to Pay Contingent Valuation Method