돼지고기 기초광고에 대한 가격효과 분석

• 영문명: The Price Effect Analysis of Generic Pork Advertisement
• 발행기관: 한국농식품정책학회
• 저자명: 김민경(Min Kyoung Kim) 박종수(Jong Soo Park) 정경수(Kyeong Soo Jeong)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 34권 2호, 389~401쪽, 전체 13쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2007.06.30

영문 초록

This study evaluates the impact of a generic pork advertising on the revenue of live-hog producers. Instead of the generally used demand analysis, this work analyzes the marginal impact of the generic pork advertisement on the farm level price. This price effect analysis enables us to directly evaluate the impact of a generic advertising on the price and thus to analyze the revenue of hog-producers by estimating the price flexibility. Our result indicates that the generic pork advertising had a positive impact on the producers revenue. A 1won of checkoff fund collected purely from the producers resulted in 20.77won of revenues in year 2006.

목차

Abstract

I. 서론

II. 양돈자조금사업의 경제적 효과 분석

III. 요약 및 결론

참고문헌

키워드

Generic pork Advertising Price Effect Model Advertising-Price Flexibility