지역특산품 생산농가의 인터넷쇼핑몰 운영 속성 분석

• 영문명: An Analysis on the Managerial Attributes of Internet Shopping Mall for Dried Persimmon Farm
• 발행기관: 한국농식품정책학회
• 저자명: 최세현
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 4호, 1006~1025쪽, 전체 20쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

The objective of this article is to examine the managerial attributes of internet shopping mall for dried persimmon farm. To accomplish this objective, surveys has been carried out for the dried persimmon farm of Sangju region currently operating internet shopping mall. Also, current status of the internet shopping mall was examined and logit analyses on the managerial attributes of the farmers were executed. Several suggestions were drawn and presented based on the results of the analyses that could activate the internet shopping mall for dried persimmon farm.

목차

Abstract

I. 서론

II. 조사개요 및 응답자 주요 특성

III. 인터넷 쇼핑몰 운영속성 분석

IV. 결론

참고문헌

키워드

Internet Shopping Mall Managerial Attributes Dried Persimmon