산지농산물 가공업체의 판매의사결정모형 설계

• 영문명: A Design of Marketing Decision Support Model for Food Processing Enterprises in Rural Area
• 발행기관: 한국농식품정책학회
• 저자명: 김충실 박재화
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 4호, 953~969쪽, 전체 17쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

The purpose of this study is to design a mathematical model for marketing decision making by owner of food processing enterprises in rural area, and to present a way of putting the model to practical use. As a methodologies, nonlinear goal programming is used to design model and case study was conducted to explore the practical way. In order to test, validate and put the model to practical use, we should consider as follows. The practicability of the mo이 should be increased by getting rids of assumptions in the models. Also, It is needed to conduct the various field work tasks and feedback for the wide use of the model.

목차

Abstract

I. 서론

II. 판매의사결정모형 설계

IV. 요약 및 결론

키워드

Food Processing Enterprise Marketing Decision Making Nonlinear Goal Programming