쇠고기 이력추적시스템의 속성별 지불의사금액 측정

• 영문명: Measuring the Willingness to Pay for Traceability System Attributes of Beef
• 발행기관: 한국농식품정책학회
• 저자명: 최태길 최세현 김태균
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 33권 4호, 869~884쪽, 전체 16쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2006.12.31

영문 초록

This paper estimates consumers willingness to pay for traceability system attributes of beef. A choice experiment designed to elicit marginal willingness to pay for traceability system attributes (quantity of information, with or without information certification, method of information delivery, price) was conducted. The results show that the estimates of marginal willingness to pay are 1,943.65 won/kg for quantity of information, 12,050.13 won/kg for information certification, and 22.29 won/kg for method of information delivery. These results suggest that the estimated marginal willingness to pay for information certification is meaningful and the information certification system for traceability has to be established. The results of this paper could contribute to developing the traceability system.

목차

Abstract

I. 서론

II. 분석모형

III. 조사 자료 및 추정결과

IV. 요약 및 결론

참고문헌

키워드

Beef Traceability System Choice Experiment Willingness to Pay