신선육브랜드 소비 촉진 전략

• 영문명: The Promotion of Consumption on Fresh - Meat Brand
• 발행기관: 한국농식품정책학회
• 저자명: 한성일 최승철
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 29권 2호, 298~315쪽, 전체 18쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

Consumer wants are getting changed and varied for foods: those are quality, safety, health, etc. This presses producers into branding, particularly fresh-meat branding, that emphasizes on quality and safety. Fresh-meat branding seems to satisfy both consumer and producer. This study is to identify fresh-meat brand, and propose and demonstrate the brand strategies designed to promote consumption.

목차

Abstract

Ⅰ. 서론

Ⅱ. 신선육브랜드에 대한 소비자행동

Ⅲ. 전략적 마케팅 커뮤니케이션 및 소비촉진 수단

Ⅳ. 결론 및 정책건의

참고문헌

키워드

Consumer Wants for Foods Fresh-Meat Brand Meat Brand Promotion Consumer Research