쌀의 특성요인이 소비자효용에 미치는 영향

• 영문명: The Effects of Rice Quality Attributes on Consumer s Utility
• 발행기관: 한국농식품정책학회
• 저자명: 허무열 한동근
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 28권 1호, 136~147쪽, 전체 12쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2001.03.31

영문 초록

The best way to protect the Korean rice industry when the rice market opens is to improve the quality of domestic rice so as to best serve consumers preferences. This study uses a logit model to examine the effects of rice attributes on the consumer s utility. The empirical result shows that the texture attribute is the most influential factor in determining an overall quality of rice. The odor also turns out to be a significant factor.

목차

Abstract

Ⅰ. 서론

Ⅱ. 모형의 설정

Ⅲ. 자료 및 모형의 추정

Ⅳ. 결론

참고문헌

키워드

Quality of Rice Sensory Test Logit Model Appearance Odor Taste Texture