농산물의 품질인증 단계별 소비자가치 측정

• 영문명: Measuring the Consumer s Value of Quality Certificated Farm Products
• 발행기관: 한국농식품정책학회
• 저자명: 최태길 김태균 조재환
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 27권 1호, 1~13쪽, 전체 13쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2000.06.31

영문 초록

This study used a dichotomous-choice contingent valuation method to measure consumer s value of quality certificated lettuce. Consumers were willing to pay more than the current price of regular lettuce for quality certificated lettuce. This value is attributed to the safety of quality certificated lettuce in comparison with regular lettuce. Findings suggest that the consumers put substantially high value on safe food, such as high quality certificated lettuce.

목차

Abstract

Ⅰ. 서론

Ⅱ. 분석모형

Ⅲ. 자료 및 추정

Ⅳ. 요약 및 결론

참고문헌

키워드

품질인증 농산물 가상가치평가 지불의사금액 quality certificated agricultural commodity contingent valuation willingness to pay