친환경임산물의 유통활성화 방안에 관한 연구

• 영문명: A Study on Improvement Strategies of Environmentally Friendly Forest Products
• 발행기관: 한국농식품정책학회
• 저자명: 김재성(Jae Sung Kim) 주린원(Rin Won Joo) 최수임(Soo Im Choi)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 36권 4호, 949~966쪽, 전체 18쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2009.12.31

영문 초록

This study aims to present improvement plans in the distribution aspect of building a secure market for environmentally friendly forest products. To this end, a survey of distribution experts was conducted. As a result, to activate the distribution of environmentally friendly forest products, branding and promotion that show security based on quality improvement in the distribution process and value of pro-environmentalism are initially required. Through this, farmers and groups can obtain moderate prices of environmentally friendly forest products and enhance customer’s confidence. In addition, the plans to activate the cooperative direct deal between producers and hypermarkets for shipping are needed. For this, it needs to unify the quality and standards for joint marketing by combining distributively produced environmentally friendly forest products by items and increasing its size in order to react to the changes in distribution environment. From the viewpoint of government policies, the changes of consumption and distribution promotion related support are required.

목차

Ⅰ. 서 론

Ⅱ. 연구 방법

Ⅲ. 친환경임산물 인증현황

Ⅳ. 임산물 유통관련 전문가 설문분석

Ⅴ. 결 론

참 고 문 헌

키워드

Environmentally Friendly Forest Products Quality Improvement Consumption And Distribution Promotion Direct Deal