도매시장 환경요인이 고객만족도, 충성도에 미치는 영향

• 영문명: The Influence of Environmental Factors on Customer Satisfaction and Customer Loyalty in Agricultural Wholesale Markets
• 발행기관: 한국농식품정책학회
• 저자명: 김수현(Suhyeon Kim) 백승우(SeungWoo Baek) 신용광(YongKwang Shin)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 43권 4호, 946~964쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

The purpose of this study was to investigate the influence of ambient environmental factors, design environmental factors, social environmental factors as a store environment on customer satisfaction and customer loyalty in agricultural wholesale markets. In this survey, 235 questionnaires were used for the statical analysis.. The results of the study show as follows; First, It was found that cleanliness as a ambient environmental factors are to have a positive relationship with customer satisfaction and customer loyalty. Second, design environmental factors are to have a positive relationship with customer satisfaction and customer loyalty. Third, social environmental factors have effect on customer satisfaction and customer loyalty. The results of this study imply that marketers in agricultural wholesale markets have to strengthen customer satisfaction and customer loyalty to their customer by improve markets circumstance that have ambient and design environmental factors and to improve social environment factors.

목차

Ⅰ. 서 론

Ⅱ. 도매시장의 현황 및 문제점

Ⅲ. 연구모형 및 가설의 도출

Ⅳ. 실증분석

Ⅴ. 요약 및 결론

키워드

Agricultural Wholesale Markets Ambient Environment Factors Satisfaction Loyalty