한우자조금 사업에 관한 농가 및 소비자 인식 비교 분석

• 영문명: A Comparative Analysis of the Recognition of Farmers and Consumers on Hanwoo Check-off Funds Program
• 발행기관: 한국농식품정책학회
• 저자명: 황태규(Tae Kyu Hwang) 서강철(Gang Cheol Seo) 한성일(Sung Ill Han)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 43권 4호, 921~945쪽, 전체 25쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2016.12.31

영문 초록

This study was conducted to analyze how farmers and consumers evaluate ‘Hanwoo Check-off Funds Program’, and the recognition of them on the program has changed. For this purpose, the survey data of the recognition of farmers and consumers on the program as a part of ‘Hanwoo Check-off Funds Program’ efficiency research conducted during 2007-2012 was used. The results revealed a lot of consumers believe Hanwoo industry turns less promising, and the government has failed to provide appropriate policies on the problems in the Hanwoo market. The outcome of this study suggests that Hanwooboard struggle to aggressively reflect the opinions of consumers for better measures and policies.

목차

Ⅰ. 서 론

Ⅱ. 한우자조금의 조성 및 운용 현황

Ⅲ. 한우자조금 사업에 대한 농가 조사 결과

Ⅳ. 한우자조금 사업에 관한 소비자 인식 분석

Ⅴ. 요약 및 결론

키워드

Hanwoo Check-off Funds Program Hanwooboard Hanwoo Meat TV Advertisement