일본 방사능 유출 언론보도가 수산식품 소비행태에 미치는 영향

• 영문명: The effects of News Report of Japan’s Radioactivity Leak Accident on Fishery Products Consumption behavior
• 발행기관: 한국농식품정책학회
• 저자명: 최원실(Won-Sil Choi) 홍지영(Ji-Young Hong) 이병훈(Byoung-Hoon Lee)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 43권 2호, 474~487쪽, 전체 14쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study analyzes the effect of personal characteristics on consumption of Korean fishery products regarding the number of news reported about the radioactivity leak accident in Japan. Using a panel data set of five years (2009~2014), the data was collected from Rural Development Administration in Korea. Also, this study analyzed the effect of altering consumer’s choice from fishery products to livestock products due to the news reports about nuclear accident. The result show that fishery consumption is influenced by news reported about the leak of radioactivity at the nuclear accident period in 2011, than the media wave of radioactive leak in 2013. Due to the avoidance of fishery products consumption, beef consumption is influenced. To deal with rapid food consumption behavior changes which is brought about by leak of radiation, risk communication system be established.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 검토

Ⅲ. 분석자료 및 방법

Ⅳ. 분석결과

Ⅴ. 요약 및 결론

키워드

Consumption Behavior Fishery Products Livestock Products Japan Radioactivity Leak News Report Risk Communication