PB 가공식품 및 간편식 소비의 결정요인 분석

• 영문명: Determinants of the Consumption of Private Brand and Convenience Food
• 발행기관: 한국농식품정책학회
• 저자명: 이헌동(Heon-Dong Lee) 안병일(Byeong-Il Ahn)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 43권 2호, 260~286쪽, 전체 27쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study analyzes determinants of the consumption of private brand and convenience food using survey data of Consumers’ Attitude toward Processed Food provided by Korea Agro-Fisheries & Food Trade Corporation. Based on the survey questionnaire regarding the food consumption lifestyle, 7 factors of taste, price, time, material, nutrition, food safety and brand are identified as the determinants of the food consumption. Probit model is applied to analyze the purchasing pattern of private brand food and Heckman 2 steps model is utilized for the investigation of the consumption pattern of convenience food. Estimation results indicate that ‘time’ is the most important determinant in consuming convenience food while ‘price’ influences most strongly the consumption of private brand food.

목차

Ⅰ. 서 론

Ⅱ. PB 가공식품 및 간편식 소비실태

Ⅲ. 자료 및 분석모형

Ⅳ. 분석결과

Ⅳ. 결론 및 시사점

키워드

Attitude toward Processed Food Private Brand Food Convenience Food Probit Model Heckman Selection Model