국내 거주 외국인의 아열대채소에 대한 구매의향 분석

• 영문명: (Foreign Residents’ Willingness to Buy Subtropical Vegetables)
• 발행기관: 한국농식품정책학회
• 저자명: 최선우(Seon Woo Choi) 김성용(Sung-Yong Kim) 김윤식(Yun-Shik Kim) 전상곤(Sang-Gon Jeon) 성기철(Ki Cheol Seong)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 40권 3호, 767~785쪽, 전체 19쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2013.09.30

영문 초록

This paper examines the opportunity for a niche market in subtropical ethnic vegetables for small and medium-sized farmers. We employed ordered probit model to identify the potential demands for subtropical vegetables by ethnic groups who reside at four regional areas. Original data were obtained from a surveyed conducted through personal interviews of foreign residents in Korea. Results from the econometric modeling showed that even though the market for subtropical ethnic vegetables is just entering the introductory phase of its product lifecycle, ethnicity, state of residency and easy availability appear to play significant roles in increasing willingness to buy ethnic vegetables in regional or local markets.

키워드

Subtropical Vegetables Ethnic Produce Willingness to Buy Ordered Probit Model