신뢰가 유통업체의 영향전략과 만족에 미치는 효과 분석: 한국, 미국, 일본의 제조업체를 대상으로

• 영문명: The Effects of Trust on Influence Strategies and Satisfaction of Manufacturing and Distribution Firms in Korea, the United States and Japan
• 발행기관: 한국무역연구원
• 저자명: 김종영(Jong-Young Kim) 강상목(Sang-Mok Kang)
• 간행물 정보: 『무역연구』제13권 제1호, 436~481쪽, 전체 46쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2017.02.28

영문 초록

The purpose of this study is to examine the impact of trust on the satisfaction of manufacturing companies with distribution companies, their influence strategies and satisfaction in Korea, the United States and Japan. The first hypothesis which was tested states that the higher the trust, the more coercive influence strategies will be dosen tused. It was rejected in the case of Korea, the United States and Japan. Hypothesis 2 on the other hand states that the higher the trust, the more non-coercive influence strategies will be used. This hypothesis was accepted in the case of the three countries. Hypothesis 3 states that the higher the trust, the higher satisfaction will be and this was accepted in the case of all three countries. Hypothesis 4 states that the more coercive influence strategies are used, the lower satisfaction will be. This was accepted in the case of Korea but was rejected in the United States and Japan. Hypothesis 5 states that the more non-coercive influence strategies are used, the higher the relationship satisfaction will be. This was accepted in the United States and was rejected in Korea and Japan.

목차

I. 서론

Ⅱ. 이론적 배경 및 가설

Ⅲ. 연구모형

Ⅳ. 실증분석 결과

Ⅴ. 결론

키워드

Influence Strategies Satisfaction Trust