중소기업의 빅 데이터 인식과 보유정도가 생산활동을 매개하여 생산성 증대에 미치는 영향

• 영문명: Big Data is a Small Degree of Recognition and Retention by Mediating the Production Activities Impact on Increasing Productivity
• 발행기관: 한국창업학회
• 저자명: 노성여(Seong Yeo Noh)
• 간행물 정보: 『한국창업학회지』제11권 제2호, 48~68쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study along with research needs that it is important to leverage big data for SMEs in securing viability competitive dimension in Look at this and recognize that local SMEs have big data and big data in the current extent, Bring any effect because the effect of increasing productivity in the production activities of SMEs take advantage of big data come on the path of To evaluate the influence sought to identify the effective utilization of big data to increase SME competitiveness. The results are a higher awareness and Big Data holds the degree of SME employees productive activities and productivity was higher, the higher the higher productivity of small productive activities. And in small businesses to increase the productivity of production activities between perception and Big Data holds a degree had a partial mediating effect. Based on the results of the recent tendency to increase the productivity of SMEs is required and the big data analysis and utilization, In particular, to analyze and leverage big data suggest that the motive may be to create demand in the market.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법

Ⅳ. 실증분석

Ⅴ. 결론

참고문헌

Abstract

키워드

Big Data Small Business Production Activities Increased Productivity