전통시장 소상인을 위한 창업성장교육의 유효성에 관한 통합적 접근

• 영문명: The Integrated Approach of Start-up and Growth Education Effectiveness in Traditional Market Merchant
• 발행기관: 한국창업학회
• 저자명: 박종호(Jong Ho Park) 정락채(Lak Chae Chung) 김승호(Seung Ho Kim)
• 간행물 정보: 『한국창업학회지』제9권 제4호, 130~151쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

In the context of start-up and growth education service in traditional market merchant need to integrated approach looking for more educational effectiveness. This study try to integrate main three theoretical models - service quality model, technology acceptance model, and educational motive model - pertaining to merchant’s education of traditional market. The results of empirical analysis collected from the 207 merchant’s data participating to the 10 traditional market educational program, each model has significant explanation power for educational performance. In service quality model, the educational environment among five service quality components has relatively the strongest effect on the transfer of learning, and trust on the satisfaction of education. In TAM, there is mediation effect of the usefulness between educational environment and satisfaction, of easiness between trust and transfer of learning. In educational motive model, we find the strong direct and meditative effect of the educational motive. In the integrated model included these three model simultaneously all together, empathy and trust of service quality components have strong impact on educational satisfaction and the mediation effects has founded usefulness of TAM in the relation between environment and satisfaction, and educational motive in the relation between the learning orientation and satisfaction.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증연구 설계

Ⅳ. 실증분석 및 결과

Ⅴ. 결론

참고문헌

Abstract

키워드

service quality model TAM educational motive model traditional market merchant’s start-up education