창업 점포의 물리적 증거(physical evidence) 요소가 점포 브랜드 태도에 미치는 영향에 관한 연구

• 영문명: The Influence of Store’s Physical Evidences on Store Brand Attitude in Start-up Store Business
• 발행기관: 한국창업학회
• 저자명: 송상연(Song Sang Yeon)
• 간행물 정보: 『한국창업학회지』제9권 제4호, 23~43쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

Nowadays the rate of start-up store business is increasing. The importance of physical evidence of intial store business is critical to run a successful store business. This research attempts to define the store’s physical evidence factors based on existing research about service environment. This research defines store’s physical evidence to 4 dimensions. Those are exterior factors, interior factors, contents factors and ambient factors. In conclusion, this study analyzes influence of these physical evidence factors. All 4 factors, exterior factors, interior factors, contents factors and ambient factors affect to customers store brand attitude positively. This research can show how start-up store can attract customers to their site in terms of store’s physical evidences. They have to consider store’s physical evidences like exterior factors, interior factors, contents factors and ambient factors as crucial management point in their initial business stage.

목차

Ⅰ. 서론

Ⅱ. 연구의 배경

Ⅲ. 실증연구

Ⅳ. 결론

참고문헌

Abstract

키워드

physical evidence exterior factors interior factors contents factors and ambient factors store brand attitude