제휴전략과 지식이전에 국가문화차이가 미치는 조절효과에 관한 연구

• 영문명: A Study on the Moderating Effect on Cultural Difference of Knowledge Transfer and Alliance Strategy
• 발행기관: 한국무역연구원
• 저자명: 이정아(Jung-Ah Lee) 방호열(Ho-Yeol Bang)
• 간행물 정보: 『무역연구』제12권 제5호, 621~640쪽, 전체 20쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.10.30

영문 초록

The purpose of this study is to analyze the moderating effect of cultural diversity on knowledge transfer and alliance strategy. To analyze this objective, which do international business and have partnership were surveyed. The purpose of this study is to analyze the effect of national cultural dimension and type of alliance orientation (scanning alliance, utilization alliance) on alliance performance of knowledge transfer. To analyze this objective, we conducted a survey in target companies which signed partnership and international business. This study reviews various literatures and developed a research model. To examine the research model, we collected data from international companies with partnerships. The study results showed that the national cultural factor significantly affects the alliance types and firm’s performance. It can provide a very meaningful implication where companies decide on alliance strategies by considering cultural environments in overseas countries in order to achieve better performance of knowledge transfer. Moreover, it can provide a very meaningful implication where international firms achieve better performance identifying the core competencies between cultural characteristics and alliance type on suitable for the partnership.

키워드

Alliance Strategy Knowledge Transfer National Cultural Dimension