Effects of Global Communication on National Competitiveness: Evidence from Twitter Communication Network

• 발행기관: 한국무역연구원
• 저자명: Il-Jung Seo Jae-Hee Cho
• 간행물 정보: 『무역연구』제12권 제5호, 107~121쪽, 전체 15쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.10.30

영문 초록

Drawing on a social capital perspective, central countries in global communication networks can be more competitive because they can easily and quickly obtain valuable information through the network. Based on data from Twitter’s Public Streams and the Global Competitiveness Report published by the World Economic Forum, this study empirically investigates how the centrality of countries in Twitter communication network impacts their competitiveness. A series of analyses were conducted to test the effects of centrality on national competitiveness. The results show that the centrality of countries in Twitter communication network has significant and positive effects on national competitiveness. Thus, we suggest that the global communication activity of citizens is critical in enhancing national competitiveness. By investigating how a country’s position in social networks affects national competitiveness through analyzing the social structures of Twitter communication network, this study provides motivation to further empirically explore national competitiveness from the social network perspective. Position identification of a country in the global communications network provides policymakers and practitioners with beneficial information to better understand the state of their country in relation to other nations. To improve national competitiveness, they should make more economic and cultural efforts to improve the global communication of their citizens.

키워드

Centrality Global Communication National Competitiveness Social Network Twitter