The effect of threaded dialogue on the performance of computer-mediated group idea generation

• 영문명: The effect of threaded dialogue on the performance of computer-mediated group idea generation
• 발행기관: 한국산업경영학회
• 저자명: 정종호(Joung-Ho Jung)
• 간행물 정보: 『한국산업경영학회 발표논문집』2000년도 동계 발표논문집, 1~10쪽, 전체 10쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2000.02.01

영문 초록

Prior idea generation studies point out cognition to be a major component to increase group productivity. However, numerous studies suggest a much less significant influence of cognitive stimulation on the idea generation performance. This study pay attention on unstructured or unorganized idea presentation on the public screen, which may cause less significant effect of cognitive stimulation. A chunking mechanism - organizes the stream of ideas presented to participants into smaller packets of ideas – in the form of a multiple dialogue is introduced to balance between homogeneity and heterogeneity of ideas within and between categories based on three different criteria: stimulus diversity, stimulus cardinality, and stimulus temporal distance. The results show that a threaded dialogue approach to be more effective than the traditional single dialogue approach in enhancing the performance of idea generation.

목차

I. Introduction

II. Theoretical Framework

III. Methods

IV. Results

IV. Discussion

키워드

Idea Generation, Performance, Threaded Dialogue