현대 미국 엔터테인먼트 산업 트렌드 연구

• 영문명: A Study of the Contemporary Entertainment Industry Trend in the U.S.
• 발행기관: 한국아메리카학회
• 저자명: 송낙원(Nak Won Song)
• 간행물 정보: 『미국학논집』제48집 2호, 57~82쪽, 전체 26쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2016.09.30

영문 초록

The U.S. entertainment industry has consolidated into media giant groups who own many companies and divisions that can exploit, promote, and advertise a content, a film, a TV program, or a product in multiple users and effectively monetize each content that it creates. The entertainment conglomerates own contents and control the means of distribution and have married both to technology. The entertainment conglomerates continue to acquire and develop companies that can cross-platform all of their products to maximize revenue and to build franchises. They are specialists in vertical integration. Traditional entertainment media are losing consumer reach while new digital entertainment media are becoming the standard. Entertainment companies must make radical changes to deal with new technologies and new demands from the public. The studios are anxiously seeking new revenue-producing media and have set up new media departments. Electronic download or streaming service of films and 3D film can enliven the film industry. Technology is a huge and growing source of revenue for media companies.

목차

Ⅰ. 서론

Ⅱ. 미국 엔터테인먼트 산업의 구조 분석

Ⅲ. 미국 엔터테인먼트 산업의 패러다임 변화

Ⅳ. 디지털 테크놀로지와 새로운 플랫폼의 등장

Ⅴ. 결론

인용문헌

Abstract

키워드

엔터테인먼트 할리우드 영화 산업 미디어 대기업 수직 통합화 Entertainment Hollywood Film Industry Media Conglomerate Vertical Integration