AHP, large sample analysis, project feasibility, pairwise matrix Entrepreneurs: Five Cases in Korean Dental Industry

• 발행기관: 글로벌경영학회
• 저자명: Taeyoung Park
• 간행물 정보: 『글로벌경영학회학술대회 발표논문집』2015년 하계학술대회 발표논문집, 1~41쪽, 전체 41쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

Users are regarded as one of the most important sources of innovation but it has been known that they are not interested in established their own firms. However, recent a few studies started showing frequent foundation activity of users and their high performance. Lately, the fact of professional-user entrepreneurs’ better performance than R&D intensive startups is known but study on them has not been elaborately dealt with yet. Thus, this study targets professional-user entrepreneurs and draws on their foundation motives and success or survival factors by investigating five professional-user entrepreneur cases in Korean dental industry. This study suggests two groups of foundation motivesㅡintrinsic and extrinsicㅡ and four factors of success or survivalᅳuser community, user entrepreneurs’ role as a networker, user entrepreneurs’ characteristics, and resource.