AHP분석을 이용한 개인 커피전문점 창업 성공요인의 중요도 관한 연구

• 영문명: A Study on the Sucess Factor Importance of the Individual Coffee Shop Start up by AHP analysis
• 발행기관: 한국주거환경학회
• 저자명: 한진명(Han JinMyung) 최민섭(Choi MinSeub)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제14권 제2호 (통권 제32호), 255~272쪽, 전체 18쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

The purpose of this study is to explore priority factor in successful business performance for individual coffee shop start up. This study attempted not only to recognize the problem and difficulty in coffee shop caused by market change and user's various demands but also to find the alternative for solving the problem. For those reasons, This study selected important factors such as location characteristic, physical characteristic, service quality which are verified by preceding research. Moreover the AHP analysis conducted by experts deduced meaningful results for increasing coffee shop's competitiveness. The results of the study are as follows. First, it is needed to found coffee shop in great demand location for successful performance. And second important factor is to found business with a large transient population. At last, rational pricing strategy is also crucial for success of coffee shop

목차

Abstract

Ⅰ. 서 론

Ⅱ. 이론적 고찰

Ⅲ. AHP분석모형의 설계와 구성

Ⅳ. 실증분석

V. 결론

참고문헌

키워드

개인 커피전문점 입지특성 물리적 특성 서비스품질 AHP Individual coffee shop location characteristic physical characteristic service quality AHP