중국소비자의 한국 화장품 브랜드 경험이 감성적 소비가치에 미치는 영향

• 영문명: Experiences of Chinese Consumers with Korean Cosmetics Brands: How Do These Relate to Emotional Consumption Value?
• 발행기관: 한국무역연구원
• 저자명: 정갑연(Gap-Yeon Jeonga)
• 간행물 정보: 『무역연구』제12권 제3호, 137~164쪽, 전체 28쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

This study determines how the sensual, emotional, intellectual and behavioral experiences of Chinese consumers of Korean cosmetics brands are linked to emotional consumption value specifically, aesthetic, symbolic and hedonic consumption values as these relate to Korean cosmetics brands. Furthermore, this study attempts to define the relationship among aesthetic, symbolic and hedonic consumption values. To this end, we surveyed Chinese consumers visiting Korean cosmetics shops in Beijing, Shanghai and Guangzhou in China. A total of 273 survey responses were used in the empirical analysis. The results confirmed that the emotional, intellectual and behavioral experiences of Chinese consumers of Korean cosmetics brands positively affect aesthetic, symbolic and hedonic values. However, sensual brand experiences did not have any effect. Lastly, when we analyzed the relationships among the constituents of emotional consumption values, it was established that aesthetic values positively affect symbolic and hedonic values, while symbolic values affect hedonic values

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구모형 및 가설설정

Ⅳ. 연구방법

Ⅴ. 실증분석

Ⅵ. 결론 및 제언

키워드

Brand Experience Chinese Cosmetic Market Emotional Consumption Value KoreanCosmetic Brand