오픈코스웨어의 지속적 사용의도에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on Factors Influencing on Continuous Usage Intention of Open Course Ware
• 발행기관: 한국IT서비스학회
• 저자명: 이재모(Jaemo Lee) 김광용(Gwangyong Gim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제15권 제2호, 93~106쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2016.06.30

영문 초록

Recently, Open Course Ware service area which offers free lecture materials has been steadily growing. This change comes from a paradigm shift of education service caused by the progress of ICT and a role change of consumers. Knowledge creation from higher educational institutions is slow compared to change of society. Therefore, consumers escape from one-sided education, and perform a new role of knowledge generation. Nevertheless, there is not much of academic research of Open Course Ware. Consequently, the paper is dedicated to empirical study on effect of perceived value, information system quality and brand trust on intention to continuous use. As implications for the research, as a practical point of view, the results-an economic side that offers contents for free of charge, a contents side that is fresh, various and substantial, a systematic side that makes customers to use the system easily, a service side which takes charge of customers support and brand trust affect satisfaction and intention to continuous use– can be used for establishment of executive strategies.

목차

Abstract

1. 서 론

2. 이론적 배경

3. 연구 모형

4. 연구방법

5. 결 론

References

키워드

Perceived Value Information System Quality Brand Trust Intention to Continuous Use