피부관리실 유형별 이용실태 및 이용만족도에 관한 연구

• 영문명: A Study of Satisfaction and Actual Usage for Each Type of Skin Care Center
• 발행기관: 한국인체미용예술학회
• 저자명: 김윤경(Yun Gyeong Kim) 김미영(Mi Young Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제17권 제2호, 21~35쪽, 전체 15쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2016.05.30

영문 초록

This study was conducted to determine the present condition of skin care centers, to offer an effective skin care system to customers by improving the issues of each type of center, to develop the skin care market by analyzing the marketing for skin care centers by type, and to obtain data to establish successful business strategies. The result of this study is summarized as follows. First, in terms of the actuality of center utilization, the experience of using a general skin care center is the highest at 69.6% out of 312. The biggest reason for users of skin care centers to seek skin care treatment is to maintain their skin and health they typically receive information about skin care centers through the recommendations of acquaintances. Second, the most common type of skin of customer is the dry or oily skin types. In terms of skin condition, acne, the size of pores and pigmentation of skin, and the wrinkles and elasticity of skin are the most standard. Third, the satisfaction with total skin care centers, intention to revisit, and intention to recommend are all positive. In case of intention of revisit, the users of general or cosmetic brands have higher intent. In terms of the service factors that increase satisfaction, the responses including the latest equipment, trusted cosmetics, and specialized knowledge and differentiated techniques of the staff for improvements of the skin care market are the highest

목차

Ⅰ. 서론

Ⅱ. 내용 및 방법

Ⅲ. 결과 및 고찰

Ⅳ. 결론

참고문헌

키워드

skin care center(피부관리실) satisfaction(이용만족도) intention of revisit(재방문 의도)