중국 온라인 쇼핑에서 위조상품에 관한 연구

• 영문명: Challenges of Selling Fake Goods at Chinese Online Shops
• 발행기관: 한국무역연구원
• 저자명: 임육선(YuXuan Lin) 최근배(KeunBae Choi)
• 간행물 정보: 『무역연구』제12권 제1호, 315~336쪽, 전체 22쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.02.29

영문 초록

With the pervasive social media and digital networks, e-commerce has grown rapidly in aglobal context. The number of Chinese online shoppers is estimated at 380 million people,bringing the online shopping market value to 2820 billion yuan in 2015. However, sellingcounterfeit goods has been an increasingly serious matter in online shops including Chineseonline shops. The ratio of genuine products to total products was only 58.7% in 2014. Aquestionnaire was developed and sent to 500 Chinese online shops to probe the reason behindselling counterfeit goods. Improvements are suggested which include the introduction ofanti-piracy laws and regulations by the Chinese government as soon as possible to regulate thetransactions of counterfeit goods sold online, strengthening the crackdown on counterfeitgoods/commodity circulation, raising awareness in the fight against counterfeit goods by brandmanufacturers, enhancement of the awareness of consumer protection of rights and interestsand improvement of the commodity evaluation system by network sales.

목차

Abstract

I. 서론

Ⅱ. 이론적 고찰과 중국 온라인 위조상품 현황 분석

Ⅲ. 온라인 위조상품 거래가 각 당사자에 미치는 영향

Ⅳ. 중국 온라인 위조상품 거래의 해결방안

Ⅴ. 결론

References

키워드

E-Commerce Fake Goods Online Shopping Open Market