수출기업의 기업가정신, 시장지향성, 환경변화요인이 해외마케팅역량에 미치는 영향

• 영문명: The Influence of Entrepreneurship, Market Orientation, and Environmental Change on International Marketing Capability of Export Companies in Korea
• 발행기관: 한국무역연구원
• 저자명: 남경두(KyungDoo Nam) 이진철(JinCheol Lee) 이홍균(HongKyun Lee)
• 간행물 정보: 『무역연구』제12권 제1호, 135~151쪽, 전체 17쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.02.29

영문 초록

Export in Korea has been the main driving force of the nation’s economic growth. However,since export is largely concentrated upon the large firms, there is a perceived need to expandthe participation of small and medium-sized enterprises in overseas markets in order toovercome the economic recession in Korea. Generally, small-sized firms do not exhibit a weakcapability relative to new market development and a changing environment. The purpose ofthis paper is to empirically investigate the influence of entrepreneurship, market orientation,and environmental change on the international marketing capability of small and medium-sizedexport companies in Korea. Using surveys, this research collected data from 153 small andmedium-sized export enterprises in Korea. The result shows that corporate entrepreneurship,market orientation, and environmental change partially influence international marketingcapability of such firms. This study offers practical insight and implications for small andmedium-sized enterprises wanting to increase their competitiveness in the actual field ofbusiness.

목차

Abstract

I. 서론

Ⅱ. 해외마케팅역량,기업가정신, 시장지향성에대한 이론적 배경

Ⅲ. 연구방법론

Ⅳ. 실증분석 결과

Ⅴ. 결론

References

키워드

Entrepreneurship International Marketing Capability Market Orientation