The Influence of Trade Show Selection Criteria on Re-participation Intention of Exhibitors

• 영문명: The Influence of Trade Show Selection Criteria on Re-participation Intention of Exhibitors
• 발행기관: 한국무역연구원
• 저자명: ChangSuk Chun
• 간행물 정보: 『무역연구』제12권 제1호, 65~75쪽, 전체 11쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2016.02.29

영문 초록

The satisfaction of exhibitors has a huge influence on the intention of re-participation ofexhibitors. Re-visitation of exhibitors are more profitable to the trade show organizers (TSO)and the trade show destinations (TSD) through various ways, including longer stay, groundtransportation, entertainment, dining business, and tourism business at a certain destination.The objective of this study was to identify the trade show selection criteria and find out themost important selection attributes which have a significant influence on the re-participationintention of exhibitors. Eighteen selection attributes of a trade show were reviewed andemployed through the literature review. The results of factor analysis presented selectioncriteria loaded on four factors: Venue and Facility, Socializing events, Selling-OrientedActivities, and Reputation and Image. It was found that trade show exhibitors have to considerVenue and Facility and Reputation and Image as the most important factors forre-participation.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Literature Review

Ⅲ. Research Method

Ⅳ. Data Analysis

Ⅴ. Conclusion

References

키워드

Exhibition Participation Intention Selection Criteria Trade Show