「조시타비(女子旅)」에 나타난 일본여성의 관광트렌드 특성 연구

• 영문명: A Study of Properties for Japanese Women Tourism Presented by 「Joshi-Tabi」
• 발행기관: 일본어문학회
• 저자명: 李孝仙(Lee Hyo Seon)
• 간행물 정보: 『일본어문학』日本語文學 第72輯, 523~540쪽, 전체 18쪽
• 주제분류: 어문학 > 일본어와문학
• 파일형태: PDF
• 발행일자: 2016.02.28

국문 초록

本論文は日本人女性の社会的な変化の様相及び観光行動などに現れる特性を考察し、最近の観光産業で注目を浴びている「女子旅」の観光商品の事例を様々な側面から分析して日本人女性の観光市場のトレンドを把握したうえで、これらを通して韓国の女性観光市場に示唆点を提示したいと思う。日本の「女子旅」市場を調査した結果、日本では「女子会」及び「女子旅」のような女性ターゲットの消費市場が形成されており、女性のニーズ(needs)を受け入れた差別化されたカスタム商品開発ができている。旅行社はコミュニケーションのチャンネルを多様化して女性のニーズを把握するのに力を入れており、外食産業、交通業、自治体などに至るまで女性観光市場に積極的に対応している。 上記のような日本の「女子旅」市場の動向をベンチマーキングすることによって韓国においても女性観格市場に対する認識を新たにし、韓国の女性の観光特性に合わせた韓国型「女子旅」の商品開発及びマーケティング戦略を立てて新しい市場に準備していかなければならない。

영문 초록

The purpose of this study is to consider the properties of Japanese women's social changing and their tourism behaviors and to understand the trend of the tourism market for Japanese women by analyzing the cases of tourism with multifold aspects. In addition, through this analysis, the present article aims to provide suggestions for the woman tourism market of Korea. The survey of the Joshi-Tabi market of Japan indicates that there are women-oriented markets such as Joshi-Kai and Joshi-Tabi and differentiated custom-made developments of product reflecting women's needs. Travel agencies focus on diversifying the channels of communication to understand women’s needs. There are also agencies keeping up with the trends for eating-out, transportation, and so on. Last but not least, local governments are also paying attention to the markets for women’s tourism. By setting as a reference point the trends of the Japan's Joshi-Tabi markets as described above, it is suggested, Korea needs to possess the up-to-date recognition of the women’s tourism markets and to develop the Joshi-Tabi product and marketing strategies which are well tuned to Korean women’s tourism trend.

목차

요약

1. 서론

2. 「조시타비(女子旅)」의 개념과 특징

3. 일본 여성소비자 및 여성관광시장의 분석

4. 「조시타비(女子旅)」의 관광상품 사례 연구

5. 결론 및 시사점

참고문헌

키워드

조시타비 조시카이 관광트렌드 Joshi-Tabi(Travel package for Women) Joshi-Kai (gathering exclusive for women) tourism trend of Japan 女子旅 女子会 観 光トレンド