Franchise Contracts in the Restaurant Industry

• 발행기관: 대한관광경영학회
• 저자명: Roh Yae-Sock
• 간행물 정보: 『관광연구』제15권 제1호, 379~393쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.08.30

영문 초록

Franchising has become one of the most common methods of doing business in the restaurant industry. In spite of its significant growth and the obvious benefits of entering into a franchise contract, however, it is important to understand the potential conflicts that may arise between the franchisor and franchisee. This paper investigates the problems of franchising contracts from agency theory perspectives. A theoretical and an analytical review of contract theory is presented The research offers valuable insights for both prospective franchisors and franchisees who are considering undertaking international franchise contracts.

목차

ABSTRACT

Ⅰ. INTRODUCTION

Ⅱ. THE NATURE OF THE FRANCHISE CONTRACTS

Ⅲ. AGECY PROBLEM OF FRANCHISE CONTRACTS

Ⅳ. SOLUTIONS

Ⅴ. SUMMARY AND CONCLUSION

REFERENCES