호텔환경변화가 투숙객에 미치는 영향에 관한 연구

• 영문명: Impact of Hotel Environmental Change for the Luxury Hotels in Pusan and Kyongju
• 발행기관: 대한관광경영학회
• 저자명: 김우곤 윤우희
• 간행물 정보: 『관광연구』제15권 제1호, 326~340쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.08.30

영문 초록

Luxury Hotel room supply in Pusan has increased more than 25% in 1997 since Lotte Hotel and Grand Hotel opened The room supply increase is considered to be a major environmental change. After the environmental change, this study investigates whether the number of room nights of Japanese tourists in Kyongju and Pusan have increased. The findings of this study showed that more Japanese tourists who used to stay at Kyongju now would prefer to stay overnight in Pusan. Overall, additional demand has been generated after the additional hotel room supply in Pusan area. According to the survey results, Pusan needs to improve the development of tourism resources and a high priority should be given to Kyongju for the development of night entertainment and duty-free shops. This study implies that more cooperative marketing effort should be made to increase the number of Japanese tourists into both Pusan and Kyongju area since the market is regarded as a unified market rather than a separate market. The findings of this study would be used as a useful input for the development plan of attraction, the analysis of current problems of the tourism industry of both Pusan and Kyongju, the development policy of tourism industry.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 부산ㆍ경주지역 특1급호텔 운영 현황

Ⅳ. 실증 분석

Ⅴ. 결론

참고문헌

키워드

호텔환경변화 호텔선택 경주 부산 일본인 관광객 McNemar 검정