인터널마케팅요인을 통한 직무만족, 이직의도, 조직세분화

• 영문명: Job Satisfaction, Intentions to quit, Organization Segmentation through the Internal Marketing Factors
• 발행기관: 대한관광경영학회
• 저자명: 이준혁 서동구
• 간행물 정보: 『관광연구』제15권 제2호, 327~347쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.12.30

영문 초록

This study was conducted to find the meaningful factors of internal marketing. Through various types of literature reviews, 31 internal marketing attributes were distilled. As a result of factor, multiple regression, cluster analysis, major findings and marketing implications could be summarized as follows: First, 3 factors such as; cooperation-intention and manager's ability, welfare and performance appraisal system, training support and environment were extracted. Second, they were revealed to have very strong relationship with the job satisfaction and intentions to quit within the significance level of 0.01. Third, the hotel employees could be segmented by 3 cluster: negative employees, affirmative employees and innovative employees. Lastly, Internal marketing strategy and internal promotion strategy should be reinforced for enhancing job satisfaction.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증조사의 준비

Ⅳ. 실증조사의 분석 및 시사점

Ⅴ. 결론

참고문헌

키워드

인터널마케팅 요인 직무만족 이직의도 조직세분화