내ㆍ외국인간 축제참여동기 분석

• 영문명: Motivation Analysis between Domestic and Foreign Festival Visitors: A Case of the 2000 Kyongju World Cultural Expo
• 발행기관: 대한관광경영학회
• 저자명: 이충기 김동기
• 간행물 정보: 『관광연구』제16권 제1호, 257~271쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

The purpose of this paper is to explore the motivation between domestic and foreign visitors attending the 2000 Kyongju World Culture Expo. Specifically, this research explored the factor structure of a motivation scale between domestic and foreign visitors, investigated any significant differences in motivation between two visitor segments, and examined any significant differences in motivation of visitor segments with respect to demographic variables. The results show that statistically significant differences existed between domestic and foreign visitor segments with respect to four of seven motivation factors. The factor structure was found to be almost same between domestic and foreign visitor segments, although differences existed in rank of motivation dimensions. This finding implies that the motivation scale in this research was well developed and robust, indicating its applicability across cultures. Foreign visitor segment appeared to have higher mean values for above four motivation factors than domestic segment. The results indicate that married people in the two visitor segments placed more importance on family togetherness motive than singles. By contrast, the motives of novelty, socialization, and event attractions appeared to be highly valued by singles in domestic visitors, whereas art exploration and event attractions motives were highly valued by singles in foreign visitors. The findings imply that analysis of motivation between domestic and foreign visitors is useful to identify needs and to segment target markets in planning international festivals or events.

목차

Abstract

Ⅰ. 서론

Ⅱ. 선행연구 검토

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

인용문헌

키워드

축제참여동기 요인분석 내ㆍ외국인 경주문화엑스포