축제방문객의 이미지분석 : 2000 경주세계문화엑스포를 중심으로

• 영문명: An Image Analysis of Festival Visitors : A Case of the Kyongju World Culture EXPO 2000
• 발행기관: 대한관광경영학회
• 저자명: 이준혁
• 간행물 정보: 『관광연구』제16권 제1호, 201~215쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2001.06.30

영문 초록

This study was conducted to find the underlying factors of festival images(Kyongju World Culture EXPO 2000). Through various types of literature reviews, 23 festival images attributes were distilled As a result of factor, multiple regression, t-test, one-way ANOVA analysis, major findings and marketing implications could be summarized as follows: First, 3 factors such as amusing factor, cultural and historical factor, information factor were extracted. Second, they were revealed to have very strong relationship with the overall satisfaction of festival visitors within the significance level of 0.01. Among the factors, the most important factor was amusing factor for the overall satisfaction. Third, demographic characteristics are partially identified compared to 3 factors distilled within 0.05 significant level. Lastly, strategic tourism marketing analysis and policies should be reinforced for enhancing festival images.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증조사의 준비

Ⅳ. 실증조사의 분석 및 시사점

Ⅴ. 결론

참고문헌

키워드

경주세계문화엑스포 2000 축제이미지 요인분석 전반적인 만족도