내국인과 일본인의 호텔선택속성에 관한 중요도 비교 연구

• 영문명: A Comparative Study on Hotel Choice Attribute of Korean and Japanese
• 발행기관: 대한관광경영학회
• 저자명: 구정대 양영재
• 간행물 정보: 『관광연구』제19권 제1호, 175~190쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

This study aims at exploring the difference of major attribute by nationality when choosing hotels. To prove the hypotheses we set if there were any group differences between Japanese and Koreans according to the major attribute of choosing hotels, we made dispersion analyses, along with the reliability of the factor variables. To analyze the data, we used 371 responses out of 429 distributed questionnaire responses except no responses and unfaithful answers from deluxe hotels in Busan. The following is important results from the analyzed data: There was statistically significant difference between groups of Korean and Japanese guest one factor of hotel choice which is hotel function. However, four factors of hotel choice which are hotel cleanliness, geographic condition, hotel service, hotel price showed no differences between the two groups. Therefore, managers of hotel industry have to pursue to adopt differentiated marketing strategies in consideration of the difference in major factor of choosing hotel by different nationality.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구 방법

Ⅳ. 결과 분석

Ⅴ. 결론 및 시사점

참고문헌

키워드

호텔선택속성 호텔이용객 내국인 일본인