문화관광축제 참가업체의 서비스 특성 비교 분석

• 영문명: Evaluating Service Quality and Behavioral Characteristics of Korean Cultural Festival Suppliers: the Case of Kyoungju and Jindo
• 발행기관: 대한관광경영학회
• 저자명: 강인원 고호석
• 간행물 정보: 『관광연구』제19권 제1호, 155~174쪽, 전체 20쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.06.30

영문 초록

Facing up to the era of globalization, and localization, cultural events or festivals became important as an instrument for the mobilization of tourism and the promotion of local economy. In this respect, there are more than five hundreds local festivals, and Korean Cultural Festivals subsidized by the Central Government, which was selected in order to merchandise local cultural festivals as worldwide tourists attraction, but they have been ill-managed by festival suppliers in pursuit of demonstration only. Even in the field of festival literatures, suppliers' marketing strategies for tourist-oriented service quality has not been suggested. In this context, this study was tried to evaluate the effects of service quality and the meaning of them through comparative analysis of two Korean Cultural Festivals Kyoungju and Jindo, and come up with suppliers` marketing strategies for tourist-oriented service quality. It is intended (1) to explore the perculiar characteristics of service quality attending the Kyoungju and Jindo Korean Cultural Festival suppliers ; (2) to examine any significant relationship quality in services selling; (3) to measure the impact of service quality on profitability; and (4) to investigate any significant effects of service quality on attractions on the tourism development. These are exemplified by 153 festival service firms experience. The findings of this study will provide festival managers with useful implication in festival service marketing and management.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구의 분석틀

Ⅳ. 실증분석결과

Ⅴ. 결론

〈참고문헌〉

키워드

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