지역축제 방문객의 방문경험에 따른 동기와 만족에 관한 연구

• 영문명: A Study of Visitors' Motivation and Satisfaction By Visitors’ Past Experience at Local Festival
• 발행기관: 대한관광경영학회
• 저자명: 송재일 유영준 김석출
• 간행물 정보: 『관광연구』제19권 제2호, 177~191쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.10.30

영문 초록

The purpose of this study is to examine the differences between festival visitors satisfactions and motivations by visitors' past experiences at local festival. Data were collected with a structured questionnaire at the 2002 Cheongdo Bullfighting Festival, 282 sample were used for statistical analysis. Data analysis method were used to factor analysis, Crosstab analysis, T-test. As the results of this research, festival visitor's satisfaction were composed of four factors; festival theme, physical facilities, festival information service, souvenir and food. Festival satisfaction and motivation appeared the differences between first-time visitors and repeat visitors. The result of this paper may help local festival planner and marketers for festival marketing strategy.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법론

Ⅳ. 실증분석 및 해석

Ⅴ. 결론

참고문헌

키워드

지역축제 최초방문객 재방문객 방문동기 축제만족