모바일 관광정보서비스속성이 관광목적지 선택과 만족에 미치는 영향

• 영문명: The impact of mobile tourism information services on destination selecting attributes and satisfaction
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 강성호(Kang, Seong-ho) 강신겸(Kang, Shin-kyum)
• 간행물 정보: 『관광산업연구』관광산업연구 제9권 제2호, 246~266쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

This paper suggests there is a demand for systematic research on tourist destination adoption based on significance and properties of mobile tourist information service. Questionnaire survey was carried out focusing on those who had experience in searching tourist information by using mobile devices. Firstly, It was revealed that their ages were lined up in order of 20’s, 40’s, 30’s and their number of use of average 1 per month was the highest percentage as well as average 20 per month was 3.6%. It was proven that their most favorable service was road guide service and another favorable services were lined up in order of restaurants around tourist resorts, public transportation. The result presented that mobile tourist information service factors had significance influences on both of convenience of tourist and attraction of tourist resorts, which was involved in tourist destination choice factors. In accordance with such an analysis result, firms related with tourist or local governments who serve mobile tourist information service are being requested that they should establish channels for communicating with tourist on their tourist related apps or mobile webs, and provide continual tourist related news and notices. And they should go further to enhance usability by ways of designing ui(user interface) of tourist related apps or mobile webs simply and eidetically. It seems desirable to simplify the directory structure for the purpose of allowing tourists to access quickly and easily information

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 분석 방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

키워드

관광정보(tourist information) 모바일관광정보(mobile tourist information) 모바일관광정보서비스(mobile tourist information service) 관광목적지선택(tourist destination adoption)