세계 민속문화의 관광상품화를 위한 전략적 접근방안

• 영문명: Strategic Approach for Tourism Merchandising of World Folk Culture
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 홍인기(Hong, In-ki) 김보성(Kim, Bo-Seong)
• 간행물 정보: 『관광산업연구』관광산업연구 제9권 제2호, 199~217쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

In the 21 century the number of participants in folk culture tourism has increased significantly and its popularity has grown rapidly. Folk culture tourism does not only represent history but encompasses all aspects of human history. World folk culture comprises on one part the tangible heritage, that which is unmovable, such as monuments, buildings, archaeological sites, and historic complexes which embody cultural significant traditions. World folk culture also includes the intangible movable heritage such as intellectual heritage, including artworks of archaeological importance and those representing skills. However, to obtain a tourist product value, intangible heritage needs to be transformed into a tangible one, through their own symbol and meaning, so that it can reflect its own unique cultural character. In particular the world folk culture is one of the most important tourism resources. The purpose of this research is to verify what factors change a folk culture into a tourism product and, how to create tourist products through world folk culture items in a way that contributes to the Korean tourism industry. To develop this theory of tourism merchandising, world folk culture has been analyzed strategic approach. The development into a world folk culture tourism product has following process: First, recognition and understanding of the meaning and value of the world folk culture items. Second, value creation as a tourist product through cultural resources. Third, creation of traditional cultural image, uniqueness and theme on tangible and intangible resources, Finally, application of Korean traditional concept to the tourist facilities.

목차

Ⅰ. 서 론

Ⅱ. 본 론

Ⅲ. 결 론

키워드

전략적 접근(Strategic Approach) 관광상품화(Tourism Merchandising) 세계민속문화(World Folk Culture) 관광상품(Tourist Products) 관광시설(Tourist Facilities)