외식창업자의 창업성공요인이 창업성공 및 창업권유에 미치는 영향

• 영문명: The Effect of a Restaurant Founder’s Success Factors on Successful Business and Suggestion of Commencement
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 신충섭(Shin, Chung-Sub) 황규삼(Hwang, Gyu-Sam) 김혜숙(Kim, Hye-Sook)
• 간행물 정보: 『관광산업연구』관광산업연구 제9권 제2호, 129~152쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

This research analyzes the effect of a restaurant founder’s success factors on successful business and suggestion of commencement. The purpose of this report is to suggest entrepreneur’s business establishing strategies and implications based on the result. The analysis of the collected are the following: First of all, by using a multiple regression analysis on how a restaurant’s success factors influence the success of commencement, four variables have been identified to be related to the success. They are goal directedness, activeness, risk-taking tendency, and confidence and study directivity. As a result, rest of the variables - empowerment, usage of technology, teamwork and other factors - have been omitted. Second, a multiple regression analysis is used to find out the impact on suggestion of commencement, and confidence, research directedness, risk-taking tendency, usage of information, empowerment, object directedness and other factors are found out to be related while other variables - assertiveness and teamwork - have been disregarded. Third, a simple regression analysis is used to find out the effect of success of commencement on suggestion of it. As a result, the variable which has an impact on the suggestion was turned out to be the factors of success of commencement itself.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구의 설계

Ⅳ. 실증분석 결과

Ⅴ. 결 론

키워드

창업자 성공(Founder’s Success) 성공 요인(Success Factor) 창업 성공 및 권유(Success and Suggestion of Commencement)