저가항공사 서비스품질과 고객의 지각된 가치, 태도 및 충성도 간의 영향관계 연구

• 영문명: Relationship of Low-cost Airline Service Quality, Perceived Value, Attitude, and Loyalty of Customer
• 발행기관: 청운대학교 관광산업연구소
• 저자명: 김문규(Kim, Moon-Gyu) 김시중(Kim, Si-Joong)
• 간행물 정보: 『관광산업연구』관광산업연구 제9권 제2호, 23~41쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2015.11.30

영문 초록

This study was conducted to identify studies evaluating the room service quality targets using low-cost airline customers and what factors affect the perceived value, attitude and loyalty accordingly. Study factors results using low cost airline customers to significantly affect the perceived value and loyalty that appeared as a beverage service and value-added services. This variety of drinks offered in the cabin, the amount of drinks and beverages in temperature, cabin air, magazine and newspaper services, supplies provided, regular airlines and flight events services provided without the large cost differentiation or the same when compared to regular airlines may be referred to as services that can be. Therefore, these beverages will be improved services and perceived value-added services that improve the customer if using low-cost airlines are aware, which we believe is also possible loyalty enhancement of sustainable use. The purpose of this study was to present the practical implications will need to check the concentration of any marketing strategy in personalized service and general development of competition in the airline and in accordance with the increased use of low-cost airlines.

목차

Ⅰ. 서 론

Ⅱ. 연구의 이론

Ⅲ. 연구의 설계

Ⅳ. 실증분석 결과

Ⅴ. 결 론

키워드

Low-Cost Airline Service Quality Perceived Value Attitude Loyalty