인구통계학적 요인이 수산물 인증제에 대한 소비자 인식에 미치는 여향

• 영문명: The Impact of Demographic Factors to Consumer's Awareness of Certificate for Fishery Products
• 발행기관: 한국해양비즈니스학회
• 저자명: 박준모(Joon-Mo Park) 박진규(Jin-Gyu Park)
• 간행물 정보: 『해양비즈니스』제31호, 69~92쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.08.22

영문 초록

This study aims to examine awareness of each certification system in current fishery product certification system and find out demographic variables that affects the awareness of the certificate system. In first result, study shows that perception of Fisheries Products HACCP is most highest and Geographical Indication System and Seafood Traceability System stand under each 30% and 40%. But it revealed that each 84.3% and 78.6% of them doesn't not recognize in History of Fishery Products and Geographical Indication System. Second result shows that the impact on demographic factors to recognition difference are very small due to low awareness of certification systems in fishery product. But academic background was found that a number of factors that affect to perception of Green Fish and Fisheries Products HACCP. The result of the follow-up inspection for variance analysis, college graduates are higher than high school graduates in awareness.

키워드

수산물인증제 인구통계학적 요인 분산분석 학력 Fishery Product Certification System Demographic Variables Variance Analysis Education