부동산중개서비스의 요인이 서비스성과에 미치는 영향에 관한 연구

• 영문명: A Study on the Effect of the Service Factors on The Result of Real Estate Business
• 발행기관: 한국주거환경학회
• 저자명: 장성명(Jang, Sung-Myung) 강정규(Kang, Jeong-Gyu) 이범웅(Lee, Beom-Oung)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제13권 제2호 (통권 제28호), 155~168쪽, 전체 14쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

The real estate market is sensitive to economic fluctuations, but has shown a steady upward trend and competition between real estate broker has seen a further fierce. Therefore, the customer-oriented service is required to cope with the diversified customer needs. This study examines each factor in order to compare the customer's satisfaction with the broker, analyzes of the impact of each factor on satisfaction. Also check the satisfaction of customer satisfaction with the service I feel that the participating in the study. Thus, this study wants to offer complementary things to ensure the broker has a competitive advantage. This study is largely made up of three steps. First, the customers and the brokers were the survey to evaluate the degree of customer satisfaction for each factor which is classified into three, namely, human services and material services, systemic services. Second, this study analyzes the mutual recognition between customer satisfaction with the customer satisfaction to think the service providers themselves about brokerage services. Third, it attempts to analyze factors affecting customer satisfaction and revisiting intention.

목차

Ⅰ. 서 론

Ⅱ. 부동산중개서비스의 이론적 고찰

Ⅲ. 조사설계 및 분석방법

Ⅳ. 실증조사 및 분석결과

Ⅴ. 결 론

키워드

공인중개사 고객만족 중개서비스성과 재이용의사 Real Estate Broker Customer Satisfaction The Result of Real Estate Business Revisiting Intention