일반 대형마트와 회원제 대형마트의 소비자 이용행태 분석

• 영문명: An Analysis on the Consumer Behavior and its effects focusing on the difference between Super Center and Membership Wholesale Club
• 발행기관: 한국주거환경학회
• 저자명: 김준환(Kim, Joon-Hwan) 김현순(Kim, Hyun-Soon) 서진형(Seo, Jin-Hyeong)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제12권 제4호 (통권 제26호), 227~239쪽, 전체 13쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2014.12.31

영문 초록

This study has implemented the empirical study on the consumer behavior and its effect, especially focusing on the difference between general discount stores (hereinafter, "GDS") and membership-type discount stores (hereinafter, "MDS") as these different retail types are fiercely competing each other these days. The analysis has found that although MDS customers visited MDS less frequently than those GDS customers, yet their shopping hours tend to be longer with longer traveling time. Also, when comparing purchased items between these two discount stores, GDS was found to sell more apparels while the MDS did on groceries, cosmetics, kitchen appliances, etc. In addition, MDS customers showed higher satisfaction degrees on primary shopping factors such as price, product variety, quality while GDS showed higher satisfaction degrees on conveniency factors such as building location, service qualities. Lastly, the analysis on decision factors were found to be price, product quality, and product variety for MDS only with positive relation.

목차

Ⅰ. 서 론

Ⅱ. 일반 대형마트와 회원제 대형마트의 특성

Ⅲ. 조사설계

Ⅳ. 분석 결과의 해석 및 논의

Ⅴ. 결론 및 제언

키워드

회원제 대형마트 일반 대형마트 이용행태 만족도. membership-type discount stores general discount stores consumer behavior satisfaction