은행지점의 입지특성 및 점포특성이 매출에 미치는 영향에 관한 연구

• 영문명: An Empirical Study on the Effect of Banks's Locational Characteristic and Store Characteristic on the Sales
• 발행기관: 한국주거환경학회
• 저자명: 이정대(Lee, Jeong-Dae) 김재태(Kim, Jae-Tae)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』住居環境 제12권 제3호 (통권 제25호), 445~466쪽, 전체 22쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2014.09.30

영문 초록

Recently, banks are going through the reduction or relocation to strengthen its competitiveness. However, since face to face business activities are the most important role in bank, reduction can not be determined easily. So, this research aims to guide basic data about closing and opening strategy of the bank by analysing how much the Locational Characteristic and Store Characteristic of bank affects sales. In this research, we used multiple regression analysis and the objects are 138 banks in Bundang and Pangyo new city. The dependent variable, sales, is based on the 2012 data and independent variable is categorized into population, store, economy, land, location and access characteristics. As a result, first, bank branch needs at least 3 years of settlement period after opening. Second, the sales decreases when the distance from the subway station is too close or the subway user is too much. Third,when the distance from the large shopping center or community service is close, the bank sales tend to increase. Forth, population does not seem to affect the increase of sales. This result can be used for the opening and closing of bank branches for basic data.

목차

I. 서 론

II. 이론적 배경

III. 실증분석

Ⅳ. 결론 및 시사점

키워드

분당신도시 판교신도시 은행점포 입지분석 다중회귀분석 점포전략 Bundang New City Pangyo New City Bank branches Location analysis Multiple Regression Analysis Store Strategy