대전지역 중소기업의 수출지원제도 만족도에 관한 연구

• 영문명: A Study on Satisfaction of Export Assistance Programs for SMEs in Daejeon
• 발행기관: 한국무역연구원
• 저자명: 박영호(Young Ho Park) 최장우(Jang Woo Choi)
• 간행물 정보: 『무역연구』제11권 제2호, 521~536쪽, 전체 16쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2015.04.30

영문 초록

This empirical study delves on issues of export assistance programs for SMEs suggesting practical measures for improving such programs. An analysis of the effectiveness and validity of export assistance programs for SMEs in Daejeon, Korea was performed. In this study, similarity, doubleness and low awareness of export assistance programs were recognized as the most important factors which must be resolved for improvement. Results of the empirical analysis subject to 153 firms in Daejeon revealed that reinforcement of export competency is the most important thing required to increase satisfaction and utilization of SMEs in Daejeon. For this purpose, it was determined providing assistance for effective export marketing strategy establishment, securing specialized manpower, developing customized products and brands for the target market, and etc. are needed.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 실증연구의 설계

Ⅳ. 실증분석 결과 및 시사점

Ⅴ. 결론

References

키워드

Export Assistance Export Assistance Program SMEs Export Assistance Agency Export Satisfaction