경험 혁신과 경영 전략

• 영문명: Experience Innovation and Business Strategy : Design for User Experience(UX) in New Product Development(NPD)
• 발행기관: 한국IT서비스학회
• 저자명: 신영수(Young soo Shin) 임채린(Chae rin IM) 이선화(Sun wha Lee) 김진우(Jin woo Kim)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제2호, 231~251쪽, 전체 21쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

User Experience (UX) and Experience Innovation have been emphasized in the process of New Product Development (NPD). However, previous works which were conducted within the theme of UX mostly focused on the fragmentary aspects of user's experience in a specific usage-context only. For this reason, it is always hard to deal with questions on how to define the abstract concept of UX and how to apply this important keyword in actually NPD process both for satisfying potential users and for setting a market strategy. To address this issue, we focused on the fact that UX has an aspect of composition like pattern and structure. It means that we can understand the context of UX with clarifying characteristics of relations between user and experiential objects. Also, we referred to two sub-concepts of Complexity, Density and Centrality, as representative characteristics of relations in usage-context. Based on this theoretical background, we attempted to find UX design principles and concepts for NPD from the actual example cases of products and services in the real market. From these whole study process, we expect that our findings could have implications for academic and practical areas within the theme of Human-Centered Innovation.

목차

Abstract

1. 서론

2. 관련 연구

3. 연구 방법

4. 연구 결과

5. 결론 및 시사점

References

키워드

User Experience(UX) Experience Innovation New Product Development(NPD) Composition of Experience Complexity