모바일 애플리케이션의 플로우에 영향을 미치는 요인에 관한 연구

• 영문명: A Study on the Influence of Human Behaviors and Affections on the Flow of Mobile Applications
• 발행기관: 한국IT서비스학회
• 저자명: 조현(Hyeon Jo) 곽기호(Ki ho Kwak)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제14권 제2호, 111~128쪽, 전체 18쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2015.06.30

영문 초록

In this paper, we examined the effects of emotional and individual variables on flow in the usage of mobile application. We selected four relevant emotional and individual factors such as positive affect, negative affect, addiction and habituation. We also attempted to figure out the moderating role of communication in the effect of positive affect, negative affect, and addiction on the flow. For empirical analysis, we surveyed real users of mobile application and applied PLS (Partial Least Square) methodology for SEM (Structural Equation Modeling). As a result, we found that positive affect, addiction, and habituation have significant and positive impact on the flow. Furthermore, we also found that the moderating effects of communication on the relationships between positive/negative affect and communication are significant. Our findings provide important theoretical grounds for the effects of human behavior and emotion on the flow of mobile applications. Lastly, we also suggest significant managerial implications for the development mobile applications industry.

목차

Abstract

1. 서론

2. 선행 연구

3. 연구 모형

4. 연구 방법

5. 연구 결과

6. 결론

References

키워드

Mobile applications Flow Affect Addiction Habituation Communication